Small Business Campaign
A SPOTLIGHT ON SMALL BUSINESS
At Neutral Design, we build and share stories.
We believe that by publicizing the untold stories of how local businesses helped to shape, develop, and give back to our community, others will be inspired to do the same. Moreover, we hope to help these businesses to become better known and to grow so that they can reach their full potential.
We’re guided by one fundamental principle:
The mass adoption of the technology should allow any business with an online presence to be recognized. Due to lower barriers for advertising, the businesses that serve their customers the best should be able to be most visible. Unfortunately, this is not always the case. Google and others have created an environment where businesses with the most money attract the most attention. So how do we level the playing field for small businesses?
We build stories that build connections.
We take a more creative approach to building brand awareness. We design and curate campaigns based around causes that people care about. Discover CU, is just one example of our work in storytelling. Our team is strongly connected to CU and we have our finger on the pulse of this community. Because of that, we know why local businesses matter and how to communicate that message.
It never stops.
Now that we’ve finished the Discover CU series, we’re now moving to step two. Stay tuned…