BIG YELLOW RIDE
TANDEM, IN TANDEM
Long rides with friends across Champaign-Urbana and the Central Illinois countryside inspired the creation of a single-speed coaster-brake tandem. Neutral Cycle was looking for a way to bring this concept to life, and so Big Yellow was born. Launched in March 2014, Big Yellow allows anyone experience a tandem bike without having to buy their own. There’s no better way to connect with friends and explore your community.
SPREADING THE WORD
We’ve let people know about Big Yellow using a variety of media, both traditional and new, including printed flyers, a website, Facebook ads, and videos. Big Yellow, being big and yellow, was designed to advertise itself – with many customers having heard about it from others or having seen it coasting through their neighborhood.
Check out the website at: http://bigyellowride.com/